todoworks
Brand Identity Guidelines
BI Guide
v1.0 · 2026 · todoworks.works
01 Brand
One square higher, every day. todoworks helps small actions stack up into growth.
VALUE 01
Consistency
Not stopping, even when it isn’t perfect.
VALUE 02
Simplicity
Keeping only the essence, nothing more.
VALUE 03
Growth
Ending one step higher than yesterday.
02 Logo
PRIMARY · LIGHT
todoworks
PRIMARY · DARK
todoworks
05 Color
Ink Black
#0A0A0A
Off White
#FAFAFA
Amber · accent
≈ #CF8A45
Gray
#9A9A9A
Amber is the accent. Use it on about 10% of the area at most — one highlight at a time.
06 Typography
DISPLAY / TEXT
Space Grotesk
Aa Bb Cc 가나다 0123
Regular · Medium · Semibold · Bold
LABEL / META
IBM Plex Mono
Aa Bb Cc 0123
Regular · Medium
todoworks — Brand Identity Guidelines v1.0 todoworks.works